Let’s say you want to buy shoes, and you are looking for them on Amazon.

The next thing you want to do is keep looking for the same shoe over and over for like 5-10 mins. (or even go to check out page but don’t buy it)

Then pause it, after some minutes/hours you will start to see ads with that exact product, maybe from another seller or maybe from the same seller with a discount.

Try it.

I had a similar example today, I wanted to find a company but I forgot the name, so I did a little visit to their competitors 😀

Also, all this is called Remarketing Campaign where sellers can target people who went to their website/profile and didn’t buy. It’s like a second chance.